About Paradigm Shift
Paradigm Shift is the online resource center behind Right Choice Today Ministries.  All of our resources and tools have been developed to help support the programs of Right Choice Today Ministries and their partners.  Paradigm Shift has grow out of the need and desire for ministry groups to work together in order to more effectively share the Good News.  There is a growing movement of people in ministry who realize that despite our denominational barriers, we actually have more in common with each other than we thought.  Paradigm Shift is here to support that movement as well as to help bridge the gap between Christian culture and secular culture.

About Right Choice Today Ministries
Right Choice Today Ministries serves as the administrative backbone for CLAY Team Sports Ministry, the Created… Music Project, the IC9:24 Running Club, and the Take It Back! Movement.  All of our programs are community driven and seek to empower the local church to reach out into their neighborhoods.  If we want to see our world changed for the better, then we must build a foundation for our kids that is grounded in biblical truth, and the only way to do this is to empower local churches to fulfill their missions.  Right Choice Today Ministries is the ministry division of Right Choice Today, Inc., which is a Christian Business Management Group.

About Right Choice Today, Inc.
Right Choice Today, Inc. is a Christian Business Management Group that is broken down into two divisions: ministry (Right Choice Today Ministries) and business (RCTI Business Resources).  The goal is to bring Christian principles into business while bringing solid business principles into ministry management.  Right Choice Today, Inc. currently has seven DBA’s: CLAY Team Sports Ministry, Created… Music Project, IC9:24 Running Club, RCTI Business Resources, Measuring Up, Right Choice Today Consulting, and Right Choice Today Promotions.  Other Right Choice Today, Inc. entities that are under development include Right Choice Today Ministries, Paradigm Shift, Take It Back!, and Right Choice Today Sales.  By helping to build up local businesses and faith-based organizations, we believe that we can build a better tomorrow: “Multiple brands, one mission: to help others become successful.“

About Dustin Craig
Dustin Craig serves both as the Executive Director of Right Choice Today Ministries and the corporate Chairman and Vice-President of Right Choice Today, Inc.   He is a graduate of Malone University and holds a degree in Youth/Sports Ministry with minors in Coaching and Sport Management.  Dustin has also traveled the world studying language and culture from many different perspectives.  He is regarded as a leader and pioneer in the growing field of sports ministry and holds professional affiliations with the Association of Church Sports and Recreation Ministers and the Christian Society of Kinesiology and Leisure Studies.  Dustin gave his life over to ministry at the age of sixteen and has been active in local church ministry at various levels for over six years.  It is because of his vision and willingness to be a trailblazer that Right Choice Today, Inc. was formed.